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WA:IT

Natural eau de parfum WA:IT is a symbiosis of two cultures - Japanese and Italian, the embodiment of the duality of beauty. The perception of beauty may differ, but the appreciation and importan...

Natural eau de parfum

WA:IT is a symbiosis of two cultures - Japanese and Italian, the embodiment of the duality of beauty. The perception of beauty may differ, but the appreciation and importance are equal.

From the Italian side, beauty is about life and warmth; it blossoms and blossoms like all life in summer. There is this wave of joy that overcomes us as we sit, think, reflect, feel, and gain new strength to start the creation process on a breathtaking Italian coast.

When we are in Japan, we cherish things because they can't last long. Just as in nature, the seasons change, something is awakened and something falls asleep. There is this unexpected pleasure of sitting still in the holy Japanese temple, waiting, smelling, feeling, and falling in love with the world and everything in it.

We cannot force the change of season. We can only go WA:IT and on another cycle as we wander around the world taking in all the beauty of nature. WA:IT reveals the beauty in a body of soul soothing scents and skincare products that reveal a person's true inner beauty on the outside, uniting and balancing the inner and outer, like Japanese 'wa', and stimulating sensory perception by breathing in 'it'.

SLOWLY

Wandering and waiting helps to find the new love for the Self, to know the real Self. This process includes knowing one's limitations and abilities; it includes faith and faith in one's Self. Faith honors the silence of a moment. Just as we find ourselves by getting lost or sitting still, it's not about turning our backs on the world; it's about stepping away from it every now and then so that we can see the world more clearly and understand it better.

Wandering and WA:IT-ing is a work of universal love for the beauty of life. The beauty of life is dual as a paradox of silence and movement.

WA:IT TO UNDERSTAND THAT ETERNAL BEAUTY IS IN THE MOMENT...

The brand name 'WA:IT' and the logo enclose the duality of a meaning - Japanese symbol 'wa' that means peace and harmony and a window to the world and a new way to see the beauty of life; and 'it' that refers to the Italian love and joy of the beauty of the moment that is achievable.

100% herbal ingredients, without components that could be harmful to the environment.

The choice of suppliers of the raw materials has been made through a fair trade approach to ensure both ecological and socio-economic sustainability.

Packaging - the embodiment of the concept

The packaging is not only fully recyclable and biodegradable, but also has the FSC hallmark, which guarantees the origin of the cardboard from responsible sources.

The glass bottles and wooden caps are also fully recyclable.
Aluminium parts are fully recyclable and reusable.

The paper labels are 100% tree free and fully recycled to save energy and preserve the trees. The HITO perfume labels are made with algae from the lagoon of Venice, the spread of which would endanger the fragile ecosystem of the lagoon, using bio-waste to save the environment.
No environmentally harmful paints or adhesives were used.

The bottles, boxes and caps were produced in Italy.

WA:IT uses only truly sustainable materials, ethically sound and proven safe for the environment.

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8 products
WA:IT Hito Eau de Parfum
WA:ITHito Eau de Parfum

Delicious natural eau de parfum that combines the love of Japanese harmony with Italian vitality: Sicilian citrus and yuzu, rose and peony, fig and black tea Izumi blend into a supernatural fragrance of pure, timeless beauty. Roll on 10ml / Spray 100ml

€150,00 *


WA:IT AKA Eau de Parfum
WA:ITAKA Eau de Parfum

A delightful 100% natural eau de parfum - transformative, vibrant and warm, full of passion and energy. It has sparkling top notes, an intriguing aromatic heart and woody amber base notes, deep and sensual. 100ml

€150,00 *


WA:IT Haru Eau de Parfum
WA:ITHaru Eau de Parfum

This delicious natural eau de parfum is warm and inviting, with delicate notes of neroli and jasmine and the subtle depth of a hint of black pepper and cinnamon reflecting the complex layers of being reborn and renewed. 10ml/100ml

€150,00 *


WA:IT Ante Body Scrub
WA:ITAnte Body Scrub

This nourishing natural body sugar scrub with tsubaki, yuzu and perilla seed oil helps regenerate skin cells - for smooth, radiant skin! Gently cleanses and exfoliates, has anti-inflammatory properties and maintains the skin's balance. 200ml

€65,00 *


WA:IT B-Soffice Body Butter
WA:ITB-Soffice Body Butter

A rich natural body butter with tsubaki, yuzu and perilla seed oil and shea butter that melts into the skin, intensely nourishing, moisturising and softening it. Ideal for dry, sensitive, mature and dull skin, and after sunbathing. 200ml

€65,00 *


WA:IT OFURO Cleansing Balm
WA:ITOFURO Cleansing Balm

This natural cleansing balm with yuzu, tsubaki and perilla seed oil gently yet effectively purifies all sensitive skin types. The soothing formula balances the skin, improves the complexion and has an antibacterial effect. 200ml

€65,00 *
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WA:IT ALBA Morning Incense
WA:ITALBA Morning Incense

Give your morning a positive boost! 100% natural, hand-made Japanese incense with cold-pressed oil from Italian mild-roasted coffee beans, which improves your mood, stimulates relaxation and encourages positive thinking. 60 sticks

€45,00 *
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WA:IT TRAMONTO Evening Incense
WA:ITTRAMONTO Evening Incense

In the evening, unwind and relax body and soul! The powdery floral fragrance of this 100% natural, hand-made Japanese incense with a vegetable oil blend promotes inner peace, gives a feeling of calm and helps you sleep. 60 sticks

€45,00 *
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WA:IT

Natural eau de parfum

WA:IT is a symbiosis of two cultures - Japanese and Italian, the embodiment of the duality of beauty. The perception of beauty may differ, but the appreciation and importance are equal.

From the Italian side, beauty is about life and warmth; it blossoms and blossoms like all life in summer. There is this wave of joy that overcomes us as we sit, think, reflect, feel, and gain new strength to start the creation process on a breathtaking Italian coast.

When we are in Japan, we cherish things because they can't last long. Just as in nature, the seasons change, something is awakened and something falls asleep. There is this unexpected pleasure of sitting still in the holy Japanese temple, waiting, smelling, feeling, and falling in love with the world and everything in it.

We cannot force the change of season. We can only go WA:IT and on another cycle as we wander around the world taking in all the beauty of nature. WA:IT reveals the beauty in a body of soul soothing scents and skincare products that reveal a person's true inner beauty on the outside, uniting and balancing the inner and outer, like Japanese 'wa', and stimulating sensory perception by breathing in 'it'.

SLOWLY

Wandering and waiting helps to find the new love for the Self, to know the real Self. This process includes knowing one's limitations and abilities; it includes faith and faith in one's Self. Faith honors the silence of a moment. Just as we find ourselves by getting lost or sitting still, it's not about turning our backs on the world; it's about stepping away from it every now and then so that we can see the world more clearly and understand it better.

Wandering and WA:IT-ing is a work of universal love for the beauty of life. The beauty of life is dual as a paradox of silence and movement.

WA:IT TO UNDERSTAND THAT ETERNAL BEAUTY IS IN THE MOMENT...

The brand name 'WA:IT' and the logo enclose the duality of a meaning - Japanese symbol 'wa' that means peace and harmony and a window to the world and a new way to see the beauty of life; and 'it' that refers to the Italian love and joy of the beauty of the moment that is achievable.

100% herbal ingredients, without components that could be harmful to the environment.

The choice of suppliers of the raw materials has been made through a fair trade approach to ensure both ecological and socio-economic sustainability.

Packaging - the embodiment of the concept

The packaging is not only fully recyclable and biodegradable, but also has the FSC hallmark, which guarantees the origin of the cardboard from responsible sources.

The glass bottles and wooden caps are also fully recyclable.
Aluminium parts are fully recyclable and reusable.

The paper labels are 100% tree free and fully recycled to save energy and preserve the trees. The HITO perfume labels are made with algae from the lagoon of Venice, the spread of which would endanger the fragile ecosystem of the lagoon, using bio-waste to save the environment.
No environmentally harmful paints or adhesives were used.

The bottles, boxes and caps were produced in Italy.

WA:IT uses only truly sustainable materials, ethically sound and proven safe for the environment.

WA:IT

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