100% Natural Mineral & Organic Make-up
Velvety soft on your skin & as colourful as nature
Our stunning and unique collection, featuring the best brands of 100% natural, mineral, hypoallergenic and vegan make-up, is made from certified organic ingredients, such as pure minerals and plant-based oils, butters and extracts from flowers, herbs and fruit.
It contains no harmful substances or chemicals, no microplastics and is cruelty-free.
Why choose natural make-up?
Gentle on your skin
Natural make-up is skin-friendly and suitable for all skin types. The ingredients nourish and protect without burdening the skin. Our make-up for sensitive skin is specially formulated to prevent irritation and provide optimal care for your skin.
Free from harmful substances
Good natural make-up contains no harmful ingredients known for their harsh or irritating effects. Conventional make-up often uses synthetic substances that can disrupt the skin or harm the environment. We consciously choose pure, mild formulas without these harmful additives.
Our make-up is free from parabens, which are often used as preservatives but are linked to skin irritation and hormone disruption. Silicones, which can seal the skin and disrupt its natural balance, have also been completely omitted. You won’t find any PEGs (polyethylene glycols) in our products, as these can compromise the skin barrier. We avoid nanoparticles, which can penetrate deep into the skin and whose long-term effects are not yet fully understood. Furthermore, we do not use synthetic fragrances, which often contain allergens and can irritate sensitive skin. Petrochemical ingredients, derived from petroleum, do not fit within our vision of pure and sustainable skincare. Finally, our products are free from endocrine-disrupting substances, which are found in some conventional cosmetics and can affect the natural hormonal balance.
Please note: this is a limited list of common harmful substances found in conventional make-up. There are other synthetic ingredients that we deliberately avoid, but which are not all listed here. Want to be sure of what a product actually contains? Always check the full list of ingredients on the product page.
Sustainable
Sustainable make-up is much more than a trend; it is a conscious choice for beauty without compromise. Our products are made with respect for the environment, with a focus on natural and organic ingredients. By choosing sustainable make-up, you contribute to less pollution, less plastic waste and responsible production. Every product in our collection has been carefully selected based on ethical standards.
Our best natural make-up brands
We stock the best brands of high-quality make-up that not only makes you look beautiful, but also feels good. These top brands combine 100% natural ingredients with professional quality.
Le Rouge Français - French elegance in its purest form. Le Rouge Français creates organic lipsticks with plant-based pigments and refillable packaging. Luxurious, sustainable and innovative.
Inika Organic - Australian pioneer in organic cosmetics. Inika offers a wide range of vegan make-up, dermatologically tested and rich in active botanical ingredients.
Odylique - British brand with a holistic vision. Odylique develops make-up for sensitive skin, using organic oils and natural pigments — gentle, pure and effective.
Zenz - Scandinavian minimalism with a mission. Zenz stands for sustainable beauty and offers make-up free from fragrance, parabens and synthetic substances.
Fleurance Nature - Over 50 years of French certified organic cosmetics and make-up for a complete, sustainable beauty routine.
These brands are our favourites because of their high quality, purity and ethical production. This way, you can be sure you’re choosing make-up that’s good for you and the world around you.
FAQ Frequently asked questions about natural make-up
Is natural make-up suitable for sensitive skin?
For sensitive skin, we recommend choosing our collection of hypoallergenic make-up, which contains virtually no known irritants. You can easily select these products using the ‘Composition/Hypoallergenic’ filter.
Does natural make-up stay on well?
Absolutely! Thanks to high-quality pigments and nourishing formulas, the make-up stays looking beautiful for hours, without drying out the skin.
What is the difference between organic and vegan make-up?
Organic make-up contains ingredients from organic farming. Vegan make-up contains no animal ingredients and is not tested on animals. Many of our products are both.
How do I choose the right make-up for my skin type?
Use our filters to search by skin type, coverage, finish and ingredients. You can also contact our customer service team for personalised advice.
100% Natural Mineral & Organic Make-up
Velvety soft on your skin & as colourful as nature
Our stunning and unique collection, featuring the best brands of 100% natural, mineral, hypoallergenic and vegan make-up, is made from certified organic ingredients, such as pure minerals and plant-based oils, butters and extracts from flowers, herbs and fruit.
It contains no harmful substances or chemicals, no microplastics and is cruelty-free.
Why choose natural make-up?
Gentle on your skin
Natural make-up is skin-friendly and suitable for all skin types. The ingredients nourish and protect without burdening the skin. Our make-up for sensitive skin is specially formulated to prevent irritation and provide optimal care for your skin.
Free from harmful substances
Good natural make-up contains no harmful ingredients known for their harsh or irritating effects. Conventional make-up often uses synthetic substances that can disrupt the skin or harm the environment. We consciously choose pure, mild formulas without these harmful additives.
Our make-up is free from parabens, which are often used as preservatives but are linked to skin irritation and hormone disruption. Silicones, which can seal the skin and disrupt its natural balance, have also been completely omitted. You won’t find any PEGs (polyethylene glycols) in our products, as these can compromise the skin barrier. We avoid nanoparticles, which can penetrate deep into the skin and whose long-term effects are not yet fully understood. Furthermore, we do not use synthetic fragrances, which often contain allergens and can irritate sensitive skin. Petrochemical ingredients, derived from petroleum, do not fit within our vision of pure and sustainable skincare. Finally, our products are free from endocrine-disrupting substances, which are found in some conventional cosmetics and can affect the natural hormonal balance.
Please note: this is a limited list of common harmful substances found in conventional make-up. There are other synthetic ingredients that we deliberately avoid, but which are not all listed here. Want to be sure of what a product actually contains? Always check the full list of ingredients on the product page.
Sustainable
Sustainable make-up is much more than a trend; it is a conscious choice for beauty without compromise. Our products are made with respect for the environment, with a focus on natural and organic ingredients. By choosing sustainable make-up, you contribute to less pollution, less plastic waste and responsible production. Every product in our collection has been carefully selected based on ethical standards.
Our best natural make-up brands
We stock the best brands of high-quality make-up that not only makes you look beautiful, but also feels good. These top brands combine 100% natural ingredients with professional quality.
Le Rouge Français - French elegance in its purest form. Le Rouge Français creates organic lipsticks with plant-based pigments and refillable packaging. Luxurious, sustainable and innovative.
Inika Organic - Australian pioneer in organic cosmetics. Inika offers a wide range of vegan make-up, dermatologically tested and rich in active botanical ingredients.
Odylique - British brand with a holistic vision. Odylique develops make-up for sensitive skin, using organic oils and natural pigments — gentle, pure and effective.
Zenz - Scandinavian minimalism with a mission. Zenz stands for sustainable beauty and offers make-up free from fragrance, parabens and synthetic substances.
Fleurance Nature - Over 50 years of French certified organic cosmetics and make-up for a complete, sustainable beauty routine.
These brands are our favourites because of their high quality, purity and ethical production. This way, you can be sure you’re choosing make-up that’s good for you and the world around you.
FAQ Frequently asked questions about natural make-up
Is natural make-up suitable for sensitive skin?
For sensitive skin, we recommend choosing our collection of hypoallergenic make-up, which contains virtually no known irritants. You can easily select these products using the ‘Composition/Hypoallergenic’ filter.
Does natural make-up stay on well?
Absolutely! Thanks to high-quality pigments and nourishing formulas, the make-up stays looking beautiful for hours, without drying out the skin.
What is the difference between organic and vegan make-up?
Organic make-up contains ingredients from organic farming. Vegan make-up contains no animal ingredients and is not tested on animals. Many of our products are both.
How do I choose the right make-up for my skin type?
Use our filters to search by skin type, coverage, finish and ingredients. You can also contact our customer service team for personalised advice.


















