9.2
Natural, mineral and organic make-up
At GreenBeautyShop, you’ll find natural, mineral and organic make-up from quality brands. These make-up products are gentle on the skin and made from pure ingredients, free from harmful substances. Our collection also includes a wide range of vegan make-up, as well as fragrance-free and hypoallergenic make-up for sensitive eyes and skin.
What makes good natural make-up?
At GreenBeautyShop, good natural make-up is made from pure and nourishing ingredients such as certified organic plant oils, waxes and extracts, and pure minerals. It contains no harmful ingredients such as silicones, mineral oils and microplastics, nor any other undesirable substances often found in conventional make-up and even in products marketed as ‘natural’.
Make-up that’s good for your skin
Make-up is applied directly to the skin and is often used daily. Its formulation affects how healthy your skin looks and feels, how sensitive your skin reacts, and how comfortable the make-up feels throughout the day.
For GreenBeautyShop, good natural make-up therefore means that it is not only beautiful to look at, but also that it supports the skin, evens out the complexion and gives it a healthy glow, without blocking the pores or upsetting the skin’s balance. So that your skin can breathe, feels comfortable and has a natural look without a heavy or artificial effect.
That is why our make-up collection features only natural and organic make-up that meets our standards for formulation, skin feel and quality. We do not include products that do not meet these criteria.
Which ingredients would you prefer to avoid in make-up?
Many conventional make-up products, and even those marketed as ‘natural’, often contain undesirable ingredients that, in our opinion, have no place in a healthy, natural make-up routine, especially when used daily on the skin. These include silicones, mineral oils, microplastics, PEGs, film-forming agents, synthetic fragrances and colourants, PFAS, parabens and other preservatives, talc of dubious origin, and certain forms of alcohol.
Below, we explain the most common undesirable ingredients in more detail. These can be burdensome or even harmful to the skin and/or the environment.
Silicones
These are used to make make-up apply smoothly and create a smooth skin feel, but they form a sealing layer on the skin that can disrupt the skin’s natural balance.
Mineral oils
These can seal the skin and do not actively contribute to skin care, making them less suitable for a natural make-up routine.
Microplastics
Synthetic particles that provide texture, adhesion and a smoothing effect, but we avoid these due to their harmful impact on the environment and skin.
PEGs (emulsifiers)
Used to blend ingredients and improve texture. We avoid PEGs due to their synthetic origin, as they can make the skin more permeable to other substances, and because of potential residual traces of ethylene oxide and 1,4-dioxane from the manufacturing process.
Film-formers (such as acrylates and copolymers)
Are used to make make-up waterproof, long-lasting and smudge-proof by forming a film layer on the skin or eyelashes. We avoid these substances because they can seal the skin and are often synthetic and difficult to break down.
Synthetic fragrances and colourants
Are added for scent and colour, but can cause irritation or reactions on sensitive skin and do not contribute to the product’s effectiveness.
PFAS
Are used to make make-up water- and smudge-resistant and to ensure a long-lasting effect. We avoid these due to their persistence in the environment and the fact that they are difficult to break down.
Parabens and other preservatives
Are used to preserve products, but can be irritating to sensitive skin.
Alcohol (such as alcohol denat.)
Can make make-up light and quick-drying, but with frequent use can dry out the skin and disrupt the skin barrier.
Nanoparticles (such as titanium dioxide)
Are used for coverage and UV protection, for example in foundations and powders. We avoid the use of nanoparticles where possible due to concerns regarding absorption into the skin and inhalation with powdered products.
Contamination in colour pigments
Traces of heavy metals may be present in some colour pigments, depending on the source and quality. We choose brands that handle this responsibly and work with pure, controlled pigments.
Talc from impure sources
Used in make-up for texture, absorption and a matte finish. We avoid products containing low-quality talc due to potential contamination with undesirable substances.
Bismuth oxychloride
Used in some mineral make-up for shine and coverage, but can cause itching or irritation on sensitive skin. That is why we avoid this ingredient in our selection.
Within our selection, the focus is on make-up without these ingredients, with an emphasis on a formulation that is as skin-friendly as possible and a pleasant result on the skin.
What is the best natural make-up?
The best natural make-up depends on your skin type, your preference in texture and the desired effect. Which make-up brand is natural and suits you best depends on the composition, the effect and how the make-up feels on your skin.
These are the most popular natural make-up brands:
- Le Rouge Français – high-quality, plant-based make-up with botanical pigments and a unique, luxurious look
- Inika Organic – certified organic make-up with skincare properties and a wide range for daily use
- Odylique – gentle, certified organic make-up that is particularly suitable for sensitive skin
- Fleurance Nature – affordable certified organic make-up, for those who choose natural quality without unnecessary additives
- ZENZ – minimalist, clean make-up and skincare with a focus on gentle, skin-friendly formulas
- Love Ethical Beauty – modern natural make-up with a strong focus on sustainability and pure ingredients
- Madara – innovative natural make-up with active ingredients and a focus on skin improvement
- Eugénie de Jaham – luxury, botanically inspired make-up with natural pigments and nourishing properties
Within our collection, you’ll find various product types, such as foundations, powders, lip products, eye make-up and blush, in a range of textures and finishes.
Not sure which make-up suits you best? Feel free to contact our customer service team – we’ll be happy to help you based on our knowledge and experience.
Frequently asked questions about natural make-up
Which make-up brand is natural?
Natural make-up brands use ingredients of natural origin and avoid unnecessary synthetic additives. Our collection features various natural make-up brands, each with its own focus on formulation, skin feel and finish.
Is natural make-up suitable for sensitive skin?
Yes. Much natural make-up is developed with milder formulas, meaning it is often better tolerated by sensitive skin.
Are all products cruelty-free?
Yes. All make-up products in this collection are cruelty-free.
Can I filter for vegan make-up?
Yes. You can easily select vegan make-up using the ‘Composition’ filter.
Are the products certified organic?
A large part of the collection consists of certified organic make-up, for example in accordance with guidelines such as COSMOS or Ecocert. These set requirements for both ingredients and the production process. This is indicated for each product.
Natural, mineral and organic make-up
At GreenBeautyShop, you’ll find natural, mineral and organic make-up from quality brands. These make-up products are gentle on the skin and made from pure ingredients, free from harmful substances. Our collection also includes a wide range of vegan make-up, as well as fragrance-free and hypoallergenic make-up for sensitive eyes and skin.
What makes good natural make-up?
At GreenBeautyShop, good natural make-up is made from pure and nourishing ingredients such as certified organic plant oils, waxes and extracts, and pure minerals. It contains no harmful ingredients such as silicones, mineral oils and microplastics, nor any other undesirable substances often found in conventional make-up and even in products marketed as ‘natural’.
Make-up that’s good for your skin
Make-up is applied directly to the skin and is often used daily. Its formulation affects how healthy your skin looks and feels, how sensitive your skin reacts, and how comfortable the make-up feels throughout the day.
For GreenBeautyShop, good natural make-up therefore means that it is not only beautiful to look at, but also that it supports the skin, evens out the complexion and gives it a healthy glow, without blocking the pores or upsetting the skin’s balance. So that your skin can breathe, feels comfortable and has a natural look without a heavy or artificial effect.
That is why our make-up collection features only natural and organic make-up that meets our standards for formulation, skin feel and quality. We do not include products that do not meet these criteria.
Which ingredients would you prefer to avoid in make-up?
Many conventional make-up products, and even those marketed as ‘natural’, often contain undesirable ingredients that, in our opinion, have no place in a healthy, natural make-up routine, especially when used daily on the skin. These include silicones, mineral oils, microplastics, PEGs, film-forming agents, synthetic fragrances and colourants, PFAS, parabens and other preservatives, talc of dubious origin, and certain forms of alcohol.
Below, we explain the most common undesirable ingredients in more detail. These can be burdensome or even harmful to the skin and/or the environment.
Silicones
These are used to make make-up apply smoothly and create a smooth skin feel, but they form a sealing layer on the skin that can disrupt the skin’s natural balance.
Mineral oils
These can seal the skin and do not actively contribute to skin care, making them less suitable for a natural make-up routine.
Microplastics
Synthetic particles that provide texture, adhesion and a smoothing effect, but we avoid these due to their harmful impact on the environment and skin.
PEGs (emulsifiers)
Used to blend ingredients and improve texture. We avoid PEGs due to their synthetic origin, as they can make the skin more permeable to other substances, and because of potential residual traces of ethylene oxide and 1,4-dioxane from the manufacturing process.
Film-formers (such as acrylates and copolymers)
Are used to make make-up waterproof, long-lasting and smudge-proof by forming a film layer on the skin or eyelashes. We avoid these substances because they can seal the skin and are often synthetic and difficult to break down.
Synthetic fragrances and colourants
Are added for scent and colour, but can cause irritation or reactions on sensitive skin and do not contribute to the product’s effectiveness.
PFAS
Are used to make make-up water- and smudge-resistant and to ensure a long-lasting effect. We avoid these due to their persistence in the environment and the fact that they are difficult to break down.
Parabens and other preservatives
Are used to preserve products, but can be irritating to sensitive skin.
Alcohol (such as alcohol denat.)
Can make make-up light and quick-drying, but with frequent use can dry out the skin and disrupt the skin barrier.
Nanoparticles (such as titanium dioxide)
Are used for coverage and UV protection, for example in foundations and powders. We avoid the use of nanoparticles where possible due to concerns regarding absorption into the skin and inhalation with powdered products.
Contamination in colour pigments
Traces of heavy metals may be present in some colour pigments, depending on the source and quality. We choose brands that handle this responsibly and work with pure, controlled pigments.
Talc from impure sources
Used in make-up for texture, absorption and a matte finish. We avoid products containing low-quality talc due to potential contamination with undesirable substances.
Bismuth oxychloride
Used in some mineral make-up for shine and coverage, but can cause itching or irritation on sensitive skin. That is why we avoid this ingredient in our selection.
Within our selection, the focus is on make-up without these ingredients, with an emphasis on a formulation that is as skin-friendly as possible and a pleasant result on the skin.
What is the best natural make-up?
The best natural make-up depends on your skin type, your preference in texture and the desired effect. Which make-up brand is natural and suits you best depends on the composition, the effect and how the make-up feels on your skin.
These are the most popular natural make-up brands:
- Le Rouge Français – high-quality, plant-based make-up with botanical pigments and a unique, luxurious look
- Inika Organic – certified organic make-up with skincare properties and a wide range for daily use
- Odylique – gentle, certified organic make-up that is particularly suitable for sensitive skin
- Fleurance Nature – affordable certified organic make-up, for those who choose natural quality without unnecessary additives
- ZENZ – minimalist, clean make-up and skincare with a focus on gentle, skin-friendly formulas
- Love Ethical Beauty – modern natural make-up with a strong focus on sustainability and pure ingredients
- Madara – innovative natural make-up with active ingredients and a focus on skin improvement
- Eugénie de Jaham – luxury, botanically inspired make-up with natural pigments and nourishing properties
Within our collection, you’ll find various product types, such as foundations, powders, lip products, eye make-up and blush, in a range of textures and finishes.
Not sure which make-up suits you best? Feel free to contact our customer service team – we’ll be happy to help you based on our knowledge and experience.
Frequently asked questions about natural make-up
Which make-up brand is natural?
Natural make-up brands use ingredients of natural origin and avoid unnecessary synthetic additives. Our collection features various natural make-up brands, each with its own focus on formulation, skin feel and finish.
Is natural make-up suitable for sensitive skin?
Yes. Much natural make-up is developed with milder formulas, meaning it is often better tolerated by sensitive skin.
Are all products cruelty-free?
Yes. All make-up products in this collection are cruelty-free.
Can I filter for vegan make-up?
Yes. You can easily select vegan make-up using the ‘Composition’ filter.
Are the products certified organic?
A large part of the collection consists of certified organic make-up, for example in accordance with guidelines such as COSMOS or Ecocert. These set requirements for both ingredients and the production process. This is indicated for each product.
