About us

A passion for natural & organic cosmetics

GreenBeautyShop specialises in natural and organic cosmetics from quality brands. In our shop, you’ll find make-up, skincare, haircare and perfume that reflect a conscious, modern approach to beauty: carefully selected, pleasant to use and developed with respect for people, animals and the environment.

We believe that beautiful skincare starts with clear choices. That is why we specialise in cosmetics with a natural base, developed with respect for the skin, nature and animals, and without unnecessary synthetic additives. Based on this specialisation, we consciously select quality brands that are equally committed to natural cosmetics and demonstrably invest in formulation, user experience and reliability. You’ll notice this in products that work well and that you can rely on every day.

Our selection: quality with a clear focus

Not a comprehensive range, but conscious choices

Not everything labelled ‘natural’ automatically fits with our vision. GreenBeautyShop therefore does not opt for the widest possible range, but for a carefully considered selection. We work with quality brands that develop natural and organic cosmetics as the core of their brand, not as an afterthought.

Selection based on user experience and reliability

In our selection process, we look at ingredients, how the product feels on the skin and hair, texture, and reliability in daily use. This creates a range that feels logical, works well and fits in with different routines, without unnecessary complexity.

Values and collaboration as selection criteria

In addition to ingredients and user experience, we also look closely at the values of the brands we work with. For us, it is not only important what is in a product, but also who is behind it and the principles that guide their work. We choose brands that take their responsibilities seriously, are transparent in their choices and collaborate carefully within their supply chain. This approach aligns with our own view of natural and organic cosmetics.

Independent selection in a changing market

As an independent online shop, we make our own choices. In a market that has changed significantly, this independence gives us the freedom to select brands that truly align with our vision, without external interests or pressure to scale influencing our product range, partnerships or working methods.

Cruelty-free range with targeted filter options

Within our range, you’ll find both vegan and non-vegan products. All products are cruelty-free. Using the ‘Composition’ filter, you can easily select vegan, hypoallergenic or other properties that are important to you.

Beauty that fits into everyday life

Good cosmetics don’t have to be complicated. Our products are designed to be a pleasure to use, day after day. Whether it’s gentle skincare, natural haircare or make-up that feels comfortable to wear: we select products that fit into a routine that remains straightforward, reliable and enjoyable.

We don’t see beauty as something that has to convince, but as something that has to feel right. In its ingredients, in its use and in how it feels.

Who we are

GreenBeautyShop is an independent company, founded in 2012 by Anoushka. What began as a passion for natural cosmetics has grown into a specialist online shop for natural and organic beauty.

Every day, we work together to further develop a range centred on quality, transparency and specialisation. With an eye for detail, but always with both feet firmly on the ground.

Our values

At GreenBeautyShop, care and respect are central. Respect for the skin, for nature, for animals and for one another. We believe in honest communication, clear choices and a range that suits people who want to make conscious choices, without compromising on comfort, appearance or ease of use.