Natural and organic face serum & face oil
At GreenBeautyShop, you’ll find natural and organic face serums and facial oils from quality brands, selected for their ingredients, skin-friendliness and quality.
These serums and facial oils support the skin with concentrated nourishing ingredients such as plant-based oils, antioxidants, vitamins, herbal extracts and other bioactive substances, free from silicones, mineral oils and other undesirable substances that can burden the skin.
Our collection also features many certified organic face serums and face oils, anti-ageing serums, vitamin C serums, peptide serums, hyaluronic acid serums, self-tanning face serums, brightening serums, vegan serums and oils, as well as fragrance-free and hypoallergenic serums and oils for sensitive facial skin.
Why use face serums and face oils?
Face serums and face oils are an intensive addition to your daily skincare routine and are used in combination with a day cream, night cream or 24-hour cream. Thanks to their high concentrations of nourishing and bioactive ingredients, they provide the skin with highly targeted care for various specific skin concerns such as ageing, wrinkles, fine lines, rosacea, pigmentation, acne or dull skin.
A facial serum is usually applied under a face cream and typically has a light texture that is quickly absorbed. Facial oil is often used as an extra nourishing step, particularly for dry, sensitive or mature skin, and helps the skin feel comfortable, supple and well-nourished.
Our organic, first-cold-pressed facial oils naturally contain very high concentrations of bioactive substances, essential fatty acids, antioxidants and vitamins. These oils provide intensive support for the skin without unnecessary or synthetic additives and are therefore often used as targeted care for dryness, ageing skin, scars or sensitive skin.
What is a healthy, natural face serum and face oil?
At GreenBeautyShop, a good, healthy natural face serum and face oil is made from pure, nourishing ingredients that support the skin without unnecessarily burdening it. Ingredients such as silicones, mineral oils, microplastics, synthetic fragrances and other undesirable substances that are often found in conventional and even so-called ‘natural’ skincare products do not, in our opinion, fit within a healthy natural skincare routine.
Face serums and face oils contain a higher concentration of active ingredients than ordinary face creams. The formulation therefore influences the specific effect on the skin and how supple, hydrated, comfortable and healthy the skin feels and looks.
For us, a healthy natural face serum and face oil means that it intensively nourishes and improves the skin without blocking the pores or upsetting the skin’s balance. The skin feels comfortable, well-cared-for and nourished, with a healthy glow without a heavy or artificial film.
That is why we consciously choose natural and organic face serums and face oils with nourishing ingredients such as plant-based oils, antioxidants, vitamins, herbal extracts and other bioactive ingredients that help to intensively hydrate, nourish and support the skin.
Which ingredients would you prefer to avoid in face serums and face oils?
Many conventional serums and face oils, and even those marketed as ‘natural’, often contain undesirable ingredients that, in our opinion, do not belong in a healthy, natural skincare routine, especially when used daily on the skin.
These include silicones, mineral oils, microplastics, PEGs, synthetic fragrances and colourants, parabens and other preservatives, PFAS and certain forms of alcohol.
Below, we explain the most common undesirable ingredients in more detail. These can be harmful or even damaging to the skin and/or the environment.
Silicones
Used to make the skin feel smooth and soft, but form a sealing artificial layer on the skin that can disrupt the skin’s natural balance.
Mineral oils
Can form a sealing artificial layer on the skin and do not actively contribute to skin care, meaning they do not fit within a natural skincare routine.
Microplastics
Synthetic particles that provide texture and structure, but we avoid these due to their harmful impact on the environment and skin.
PEGs (emulsifiers)
Used to blend ingredients and improve texture. We avoid PEGs due to their synthetic origin, as they can make the skin more permeable to other substances, and because of potential residual traces of ethylene oxide and 1,4-dioxane from the manufacturing process.
Synthetic fragrances and colourants
Are added for scent and appearance, but can cause irritation or reactions in sensitive skin and do not contribute to the product’s efficacy.
PFAS
Are used for their water-repellent properties and to give the skin a smooth feel. We avoid these due to their persistence in the environment and the fact that they are difficult to break down.
Parabens and other preservatives
Are used to preserve products, but can be irritating to sensitive skin.
Alcohol (such as alcohol denat.)
Can make products light and quick-drying, but with frequent use can dry out the skin and disrupt the skin barrier.
Within our selection, the focus is on natural and organic face serums and face oils free from these ingredients, with an emphasis on a formulation that is as skin-friendly as possible and leaves the skin feeling pleasant.
What is the best natural face serum and face oil?
The best natural face serum and face oil depends on your skin type, skin condition and your skin’s needs. Which skincare suits you best depends on how your skin reacts to hydrating, nourishing and concentrated active ingredients.
That is why our collection offers a wide range of natural and organic face serums and face oils for all different skin types and skin needs.
Face serum for dehydrated skin
A natural face serum for dehydrated skin intensively replenishes the skin’s moisture levels without leaving a heavy or greasy feeling. Hydrating ingredients help reduce fine lines, tightness and a dull complexion, leaving the skin looking smoother, more supple and fresher.
View all natural face serums for dehydrated skin →
Best natural face serums and face oils for dry, sensitive and atopic skin
The best natural face serums and face oils for dry, sensitive and atopic skin support and protect the skin barrier with intensely nourishing, soothing and moisturising ingredients without unnecessarily burdening the skin. Rich, fragrance-free and hypoallergenic formulas help reduce dryness, flaking, redness, irritation and a tight or burning sensation, whilst leaving the skin feeling more comfortable and supple.
View all natural face serums and face oils for dry, sensitive and atopic skin →
Best natural anti-wrinkle and anti-ageing serum
The best natural anti-wrinkle and anti-ageing serum helps reduce fine lines, loss of elasticity and other signs of skin ageing. Concentrated active ingredients ensure the skin becomes smoother, plumper, firmer and better hydrated, restoring its natural glow.
Discover all natural anti-wrinkle and anti-ageing serums →
Best natural firming and plumping anti-ageing serum
The best natural firming and plumping anti-ageing serum restores firmness, volume and elasticity to tired, sagging and mature skin. Intensely nourishing formulas help the skin look plumper, smoother and firmer, and support a fresh, radiant complexion.
View all firming and plumping anti-ageing serums →
Best natural face serum for pigmentation spots
The best natural face serum for pigmentation spots ensures a more even and brighter complexion. Powerful active ingredients help reduce an uneven complexion and visible discolouration, restoring the skin’s natural, even tone.
Discover all natural face serums for pigmentation spots →
Best natural serum for a glow and radiant skin
The best natural serum for a glow and radiant skin restores a fresh, healthy appearance to dull or tired skin. Powerful bioactive ingredients improve the skin’s complexion, making it look more vibrant, even and radiant.
View all natural serums for a glow and radiant skin →
Best natural facial oil for dry and mature skin
The best natural face oil for dry and mature skin replenishes the skin with intensely nourishing ingredients to combat dryness, loss of elasticity and a duller appearance. Rich active oils help the skin feel smoother, more comfortable and better cared for, and support a healthy glow.
View all natural face oils for dry and mature skin →
Best natural face serum for rosacea
The best natural face serum for rosacea cares for sensitive skin with mild, fragrance-free and soothing ingredients. Gentle, targeted formulas help reduce redness, irritation and a burning or tight sensation for an even complexion and comfortable skin.
View all natural face serums for rosacea →
Best natural face serum for spots and acne
The best natural face serum for spots and acne helps reduce inflammatory skin reactions without drying out or upsetting the skin’s balance. Gentle bioactive formulas help reduce blemishes, excess sebum production and troubled skin, whilst keeping the skin fresh, comfortable and well-hydrated.
Discover all natural face serums for spots and acne →
Best natural face serum for oily skin
The best natural face serum for oily skin nourishes the skin with light moisturising ingredients without leaving a greasy or heavy feeling. Powerful active formulas help reduce excess sebum production and ensure fresher, calmer skin that remains better balanced.
View all natural face serums for oily skin →
Good natural facial oil for scar repair
A good natural facial oil for scar repair nourishes the skin with restorative ingredients that help stimulate the skin’s regeneration process and keep the skin supple, comfortable and well-hydrated. Nourishing, potent oils support the skin’s natural healing process and leave the skin feeling smoother and more supple.
Discover all natural facial oils for scar repair →
Best natural face serum for young skin
The best natural face serum for young skin contains targeted, bioactive ingredients suitable for this skin type without weighing the skin down. These gentle formulas are suitable for treating conditions such as dryness, spots, acne, sensitive or atopic skin, excessive sebum production or scars, and help keep the skin fresh, calm and well-balanced.
View all natural face serums for young skin →
Not sure which natural face serum or face oil is best suited to your skin? Feel free to contact our customer service team – drawing on our knowledge and experience, we’ll be happy to help.
Frequently asked questions about natural face serums and face oils
What is the difference between a face serum and a face oil?
Face serums often contain lightweight, concentrated active ingredients that are quickly absorbed by the skin, whilst face oils are richer and more nourishing and help keep the skin comfortable and supple.
Can I combine a face serum and a face oil?
Yes. Many people use a face serum first and then a face oil to provide extra nourishment and comfort to the skin.
Which skin types are face serums suitable for?
Within this collection, you’ll find natural face serums for various skin types, such as dehydrated, sensitive, mature, dull or blemish-prone skin. You can easily select your choice using the filters.
Is facial oil suitable for oily skin?
Yes. Some light natural facial oils are also suitable for oily skin and nourish the skin without leaving it feeling heavy or greasy.
Are there vegan face serums and facial oils?
Yes. Within this collection, you’ll find many vegan face serums, facial oils and natural skincare products free from ingredients of animal origin. You can easily select vegan skincare using the ‘Composition’ filter.
Are the products certified organic?
A large part of the collection consists of certified organic face serums and face oils, for example in accordance with guidelines such as COSMOS, Ecocert or similar certification schemes. These certification schemes set requirements for both ingredients and the production process. This is clearly indicated for each product.
A fantastic rejuvenating bio-active serum that gives your skin a warm glow, reduces redness and pigmentation, fills in wrinkles and repairs scars, with concentrated CO2 extracts from rose hip, sea buckthorn and pomegranate! 8ml-30ml
Excl. Shipping costs
Let your skin glow with this 100% natural oil-free facial serum that brightens and evens out the complexion, fades pigmentation spots and stimulates collagen. Rich in antioxidants from Kakadu plum for a powerful vitamin C boost. 15ml
Excl. Shipping costs
Give your skin a healthy, 100% natural sun-kissed glow with this gradual organic self-tanning face serum! Ensures an even, streak-free complexion and beautifully moisturised, smooth skin. With rose water, phytocollagen and agave extract. 30ml
Excl. Shipping costs
Instantly give your complexion a warm, healthy glow with this revitalising, organic facial serum containing sea buckthorn oil, moringa oil and prickly pear oil. Powerfully restorative, it stimulates cell renewal and improves complexion. 15ml
Excl. Shipping costs
This award-winning, skin-rejuvenating anti-wrinkle serum reduces dry patches, fine lines and wrinkles and leaves skin feeling supple, nourished and tighter, reduces inflammatory reactions and protects against harmful free radicals. 30ml
Excl. Shipping costs
Versatile natural skin oil that moisturises and softens the skin, neutralises the drying effect of the sun, soothes the skin after sunbathing and hair removal, and also removes make-up, with the scent of exquisite white flowers. 95ml
Excl. Shipping costs
Powerful anti-ageing & skin rejuvenating! This 100% organic prickly pear oil from the first cold pressing protects against free radicals, stimulates cell renewal, and effectively reduces wrinkles and lines, dark spots, dark circles and hair loss. 15ml
Excl. Shipping costs
Powerful 100% organic sea buckthorn oil (CO2 extract) that regenerates and repairs the skin and scalp! Reduces wrinkles, pigmentation spots and scars, soothes redness and irritation, stimulates hair growth and protects against external influences. 30ml
Excl. Shipping costs
Within 3 weeks less visible wrinkles and a smoother skin! 100% Natural anti-aging and rejuvenating cream + serum with a powerful synergistic effect that fills wrinkles from the inside out, smoothens the skin and rejuvenates the complexie. 30+15ml
Excl. Shipping costs
Improve your skin with this sublime 100% organic rosehip oil! Powerful anti-ageing and effectively reduces wrinkles, rosacea, scars and dark circles. Stimulates cell renewal, refines pores and ensures a radiant complexion. 30ml
Excl. Shipping costs
Skin-friendly, antibacterial and antifungal organic SOS serum packed with powerful plant extracts that effectively fights skin infections and quickly heals impurities, pimples, small skin lesions, stings or bites! 75ml
Excl. Shipping costs
Powerful anti-ageing 100% organic serum made from pure prickly pear oil and argan oil, for mature and demanding skin! Reduces wrinkles and fine lines, prevents premature skin ageing, refines the skin structure and improves the complexion. 30ml
Excl. Shipping costs
Natural and organic face serum & face oil
At GreenBeautyShop, you’ll find natural and organic face serums and facial oils from quality brands, selected for their ingredients, skin-friendliness and quality.
These serums and facial oils support the skin with concentrated nourishing ingredients such as plant-based oils, antioxidants, vitamins, herbal extracts and other bioactive substances, free from silicones, mineral oils and other undesirable substances that can burden the skin.
Our collection also features many certified organic face serums and face oils, anti-ageing serums, vitamin C serums, peptide serums, hyaluronic acid serums, self-tanning face serums, brightening serums, vegan serums and oils, as well as fragrance-free and hypoallergenic serums and oils for sensitive facial skin.
Why use face serums and face oils?
Face serums and face oils are an intensive addition to your daily skincare routine and are used in combination with a day cream, night cream or 24-hour cream. Thanks to their high concentrations of nourishing and bioactive ingredients, they provide the skin with highly targeted care for various specific skin concerns such as ageing, wrinkles, fine lines, rosacea, pigmentation, acne or dull skin.
A facial serum is usually applied under a face cream and typically has a light texture that is quickly absorbed. Facial oil is often used as an extra nourishing step, particularly for dry, sensitive or mature skin, and helps the skin feel comfortable, supple and well-nourished.
Our organic, first-cold-pressed facial oils naturally contain very high concentrations of bioactive substances, essential fatty acids, antioxidants and vitamins. These oils provide intensive support for the skin without unnecessary or synthetic additives and are therefore often used as targeted care for dryness, ageing skin, scars or sensitive skin.
What is a healthy, natural face serum and face oil?
At GreenBeautyShop, a good, healthy natural face serum and face oil is made from pure, nourishing ingredients that support the skin without unnecessarily burdening it. Ingredients such as silicones, mineral oils, microplastics, synthetic fragrances and other undesirable substances that are often found in conventional and even so-called ‘natural’ skincare products do not, in our opinion, fit within a healthy natural skincare routine.
Face serums and face oils contain a higher concentration of active ingredients than ordinary face creams. The formulation therefore influences the specific effect on the skin and how supple, hydrated, comfortable and healthy the skin feels and looks.
For us, a healthy natural face serum and face oil means that it intensively nourishes and improves the skin without blocking the pores or upsetting the skin’s balance. The skin feels comfortable, well-cared-for and nourished, with a healthy glow without a heavy or artificial film.
That is why we consciously choose natural and organic face serums and face oils with nourishing ingredients such as plant-based oils, antioxidants, vitamins, herbal extracts and other bioactive ingredients that help to intensively hydrate, nourish and support the skin.
Which ingredients would you prefer to avoid in face serums and face oils?
Many conventional serums and face oils, and even those marketed as ‘natural’, often contain undesirable ingredients that, in our opinion, do not belong in a healthy, natural skincare routine, especially when used daily on the skin.
These include silicones, mineral oils, microplastics, PEGs, synthetic fragrances and colourants, parabens and other preservatives, PFAS and certain forms of alcohol.
Below, we explain the most common undesirable ingredients in more detail. These can be harmful or even damaging to the skin and/or the environment.
Silicones
Used to make the skin feel smooth and soft, but form a sealing artificial layer on the skin that can disrupt the skin’s natural balance.
Mineral oils
Can form a sealing artificial layer on the skin and do not actively contribute to skin care, meaning they do not fit within a natural skincare routine.
Microplastics
Synthetic particles that provide texture and structure, but we avoid these due to their harmful impact on the environment and skin.
PEGs (emulsifiers)
Used to blend ingredients and improve texture. We avoid PEGs due to their synthetic origin, as they can make the skin more permeable to other substances, and because of potential residual traces of ethylene oxide and 1,4-dioxane from the manufacturing process.
Synthetic fragrances and colourants
Are added for scent and appearance, but can cause irritation or reactions in sensitive skin and do not contribute to the product’s efficacy.
PFAS
Are used for their water-repellent properties and to give the skin a smooth feel. We avoid these due to their persistence in the environment and the fact that they are difficult to break down.
Parabens and other preservatives
Are used to preserve products, but can be irritating to sensitive skin.
Alcohol (such as alcohol denat.)
Can make products light and quick-drying, but with frequent use can dry out the skin and disrupt the skin barrier.
Within our selection, the focus is on natural and organic face serums and face oils free from these ingredients, with an emphasis on a formulation that is as skin-friendly as possible and leaves the skin feeling pleasant.
What is the best natural face serum and face oil?
The best natural face serum and face oil depends on your skin type, skin condition and your skin’s needs. Which skincare suits you best depends on how your skin reacts to hydrating, nourishing and concentrated active ingredients.
That is why our collection offers a wide range of natural and organic face serums and face oils for all different skin types and skin needs.
Face serum for dehydrated skin
A natural face serum for dehydrated skin intensively replenishes the skin’s moisture levels without leaving a heavy or greasy feeling. Hydrating ingredients help reduce fine lines, tightness and a dull complexion, leaving the skin looking smoother, more supple and fresher.
View all natural face serums for dehydrated skin →
Best natural face serums and face oils for dry, sensitive and atopic skin
The best natural face serums and face oils for dry, sensitive and atopic skin support and protect the skin barrier with intensely nourishing, soothing and moisturising ingredients without unnecessarily burdening the skin. Rich, fragrance-free and hypoallergenic formulas help reduce dryness, flaking, redness, irritation and a tight or burning sensation, whilst leaving the skin feeling more comfortable and supple.
View all natural face serums and face oils for dry, sensitive and atopic skin →
Best natural anti-wrinkle and anti-ageing serum
The best natural anti-wrinkle and anti-ageing serum helps reduce fine lines, loss of elasticity and other signs of skin ageing. Concentrated active ingredients ensure the skin becomes smoother, plumper, firmer and better hydrated, restoring its natural glow.
Discover all natural anti-wrinkle and anti-ageing serums →
Best natural firming and plumping anti-ageing serum
The best natural firming and plumping anti-ageing serum restores firmness, volume and elasticity to tired, sagging and mature skin. Intensely nourishing formulas help the skin look plumper, smoother and firmer, and support a fresh, radiant complexion.
View all firming and plumping anti-ageing serums →
Best natural face serum for pigmentation spots
The best natural face serum for pigmentation spots ensures a more even and brighter complexion. Powerful active ingredients help reduce an uneven complexion and visible discolouration, restoring the skin’s natural, even tone.
Discover all natural face serums for pigmentation spots →
Best natural serum for a glow and radiant skin
The best natural serum for a glow and radiant skin restores a fresh, healthy appearance to dull or tired skin. Powerful bioactive ingredients improve the skin’s complexion, making it look more vibrant, even and radiant.
View all natural serums for a glow and radiant skin →
Best natural facial oil for dry and mature skin
The best natural face oil for dry and mature skin replenishes the skin with intensely nourishing ingredients to combat dryness, loss of elasticity and a duller appearance. Rich active oils help the skin feel smoother, more comfortable and better cared for, and support a healthy glow.
View all natural face oils for dry and mature skin →
Best natural face serum for rosacea
The best natural face serum for rosacea cares for sensitive skin with mild, fragrance-free and soothing ingredients. Gentle, targeted formulas help reduce redness, irritation and a burning or tight sensation for an even complexion and comfortable skin.
View all natural face serums for rosacea →
Best natural face serum for spots and acne
The best natural face serum for spots and acne helps reduce inflammatory skin reactions without drying out or upsetting the skin’s balance. Gentle bioactive formulas help reduce blemishes, excess sebum production and troubled skin, whilst keeping the skin fresh, comfortable and well-hydrated.
Discover all natural face serums for spots and acne →
Best natural face serum for oily skin
The best natural face serum for oily skin nourishes the skin with light moisturising ingredients without leaving a greasy or heavy feeling. Powerful active formulas help reduce excess sebum production and ensure fresher, calmer skin that remains better balanced.
View all natural face serums for oily skin →
Good natural facial oil for scar repair
A good natural facial oil for scar repair nourishes the skin with restorative ingredients that help stimulate the skin’s regeneration process and keep the skin supple, comfortable and well-hydrated. Nourishing, potent oils support the skin’s natural healing process and leave the skin feeling smoother and more supple.
Discover all natural facial oils for scar repair →
Best natural face serum for young skin
The best natural face serum for young skin contains targeted, bioactive ingredients suitable for this skin type without weighing the skin down. These gentle formulas are suitable for treating conditions such as dryness, spots, acne, sensitive or atopic skin, excessive sebum production or scars, and help keep the skin fresh, calm and well-balanced.
View all natural face serums for young skin →
Not sure which natural face serum or face oil is best suited to your skin? Feel free to contact our customer service team – drawing on our knowledge and experience, we’ll be happy to help.
Frequently asked questions about natural face serums and face oils
What is the difference between a face serum and a face oil?
Face serums often contain lightweight, concentrated active ingredients that are quickly absorbed by the skin, whilst face oils are richer and more nourishing and help keep the skin comfortable and supple.
Can I combine a face serum and a face oil?
Yes. Many people use a face serum first and then a face oil to provide extra nourishment and comfort to the skin.
Which skin types are face serums suitable for?
Within this collection, you’ll find natural face serums for various skin types, such as dehydrated, sensitive, mature, dull or blemish-prone skin. You can easily select your choice using the filters.
Is facial oil suitable for oily skin?
Yes. Some light natural facial oils are also suitable for oily skin and nourish the skin without leaving it feeling heavy or greasy.
Are there vegan face serums and facial oils?
Yes. Within this collection, you’ll find many vegan face serums, facial oils and natural skincare products free from ingredients of animal origin. You can easily select vegan skincare using the ‘Composition’ filter.
Are the products certified organic?
A large part of the collection consists of certified organic face serums and face oils, for example in accordance with guidelines such as COSMOS, Ecocert or similar certification schemes. These certification schemes set requirements for both ingredients and the production process. This is clearly indicated for each product.














