WA:IT MA Eau de Parfum

MA means space, interval. A fragrance of openness and presence, inspired by the Japanese concept of Ma: the meaningful space that exists between things. The pause between two breaths, the silence between two sounds, the invisible interval from which clarity, beauty and new possibilities arise.

MA does not so much fill the space around you as open up a space within yourself. A natural fragrance that invites you to slow down, be consciously present and find peace in the simplicity of the moment.

The fragrance profile

The opening is radiant and airy. Bergamot, lavender and mint stimulate the senses with a gentle freshness. These bright top notes evoke the feeling of an open sky, whilst the breath slows and the mind rediscovers lightness.

At the heart, elemi, hinoki, sambac jasmine and hibiscus blend with transparent elegance. Their refined balance is reminiscent of the stillness of Japanese forests and the lightness of clouds drifting through the sky, creating a sense of tranquil expansion.

The base is soft, warm and enveloping. Virginia cedar, sandalwood, patchouli, benzoin, amber, tonka bean, vanilla and white musk remain close to the skin, creating a sense of weightless connection with the earth.

MA does not seek to impose itself. This fragrance moves discreetly, inviting a sense of presence, inner space and serenity.

Fragrance notes

Bergamot • Lavender • Mint • Elemi • Hinoki • Sambac jasmine • Tobacco • Virginia cedar • Cypress • Hibiscus • Vanilla • Tonka bean • Benzoin • Patchouli • Sandalwood • Amber • White musk

Aromatherapy-inspired ingredients

Create inner space

Hinoki and elemi: Are valued for their ability to foster a sense of openness and allow mental noise to fade into the background. Their clear, transparent character creates space for attention, listening and presence.

Mental calm and mindful presence

Lavender, sandalwood and white musk: Known for their calming and harmonious qualities. Together, they guide the mind towards tranquillity and support a sense of balance, focus and mindfulness.

Clarity of perception

Bergamot and mint: Stimulate the senses in a gentle and refined way. Their fresh character brings lightness, clarity and a sense of open breathing space.

Light groundedness

Virginia cedar, patchouli and benzoin: Offer stability and comfort without feeling heavy. Their warm presence creates a subtle yet deep sense of equilibrium.

Breathing and emotional openness

Elemi, hinoki, sambac jasmine and hibiscus: Form the transparent heart of the fragrance. Their character evokes associations with the vastness of the sky and the tranquillity of nature, creating a sense of space and conscious breathing.

Enduring serenity

Amber, vanilla, tonka bean and white musk: Leave a soft, reassuring signature that envelops the skin in understated elegance and a lasting sense of calm.

Thoughtfully designed

MA is presented in a 100 ml bottle with deliberately compact packaging. The focus is on quality, craftsmanship and meaning, with as little excess as possible.

Luxury without excess.

The packaging is lined with Fedrigoni Materica Acqua, a high-quality paper with a natural texture and a subtle blue hue. The material has been carefully chosen to reflect the openness, lightness and tranquillity of the fragrance.

The tactile texture makes the packaging an extension of the ritual and invites you to slow down, take a deep breath and consciously savour the moment.

Key benefits

• Inspired by the Japanese concept of space, silence and presence
• Natural perfume with ingredients of natural origin
• Vegan, cruelty-free, gluten-free, silicone-free and dye-free
• A light, aromatic opening with fresh and crisp accents
• A soft, woody base with a warm, elegant signature
• Sustainably designed with high-quality materials
• Made in Italy

How to use

Spray the desired amount onto the warmest parts of the body or onto clothing.

• Spray onto the neck, arms and hair
• Allow the fragrance to develop gradually on the skin
• Suitable for daily use and moments of tranquillity and reflection
• Store in a cool place away from direct sunlight

List of ingredients

Fragrance notes: Bergamot, Lavender, Mint, Elemi, Hinoki, Sambac jasmine, Tobacco, Virginia cedar, Cypress, Hibiscus, Vanilla, Tonka bean, Benzoin, Patchouli, Sandalwood, Amber, White musk.

FAQ

What does MA smell like?

MA opens with a fresh and airy blend of bergamot, lavender and mint. The transparent heart of hinoki, elemi and sambac jasmine gives way to a soft, woody base of sandalwood, amber, tonka bean and white musk.

Is MA a women’s or men’s fragrance?

MA is designed as a unisex fragrance. The balanced combination of fresh, aromatic, floral and woody notes appeals to both men and women.

What makes MA special?

MA is inspired by the Japanese concept of creating space and tranquillity within oneself. The fragrance is not about asserting one’s presence, but about creating space for tranquillity, clarity and awareness.

Has MA been developed sustainably?

Yes. MA is vegan, cruelty-free, gluten-free, silicone-free and free from artificial colourings. Furthermore, the packaging has been designed with a focus on sustainability, quality and the mindful use of materials.