Innersense Brightening Shampoo

This pure, violet-coloured shampoo thoroughly yet gently cleanses the hair and enhances colour by neutralising yellow tones. The shampoo has been carefully formulated with nourishing ingredients such as apple and rice extract to attract moisture, leaving hair looking and feeling healthier than before. Monoï oil protects hair from the elements, helping colour stay vibrant for longer.

This nourishing vegan formula is made with blonde and grey hair tones in mind and works for all hair types and textures.

Fragrance notes: Jasmine, apple

Key ingredients

• Monoi oil Extracted from the petals of the Tahitian gardenia, this vitamin E-rich oil is highly prized for its ability to hydrate hair and protect it from the elements. Bonus points for its signature mood-boosting scent.
• Apple extract A natural humectant that helps attract and retain moisture, resulting in softer, smoother and healthier hair.
• Witch hazel The bark and leaves of this ancient medicinal plant have astringent and anti-inflammatory properties, making them ideal for gently cleansing and removing colour-fading residues.
• Organic Rice Syrup Known for its concentration of strengthening amino acids, this natural extract promotes moisture and elasticity.

Directions

Apply a small amount to hands and lather. Massage into scalp and hair with fingertips. Rinse thoroughly.

Ingredients

Water/Aqua/EAU, Cocamidopropyl Hydroxysultaine, Hamamelis Virginiana (Witch Hazel) Water, Sodium Cocoyl Isethionate, Glycerin, Alcohol, Caprylyl/Capryl Glucoside. Glyceryl Stearate SE, Guar Hydroxypropyltrimonium Chloride, Sodium Levulinate, Potassium Sorbate, Citric Acid, Pyrus Malus (Apple) Fruit Extract, Oryza Sativa (Rice) Extract*, 2,6-Dimethyl-7-octen-2-ol, Orange Terpenes, Triethyl Citrate, Basic Blue 99, Sodium Gluconate, Basic Red 76, Hydrolyzed Rice Protein, Butyrospermum Parkii (Shea) Butter*, Calophyllum Inophyllum Seed Oil*, Persea Gratissima (Avocado) Oil, Plumeria Acutifolia Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil*, Allyl Heptoate Natural, Alpha-Terpineol, Amyris Balsamifera Bark Oil, Anisaldehyde, Benzyl Acetate, Beta-Ionone, Citronellol, Dimethyl Heptenal, Dodecahydro Tetramethyl Naphthofuran, Eugenia Caryophyllus (Clove) Leaf Oil, Eugenol, Gamma Decalactone, Gamma Nonalactone, Gamma Undecalactone, Hexenyl Acetate, Hexyl Acetate, Hexyl Cinnamal (Hexyl Cinnamic Aldehyde), Lemon Oil Terpenes, Methyl Benzoate, Phenethyl Acetate, Phenethyl Alcohol, Raspberry Ketone, Rosmarinus Officinalis (Rosemary) Leaf Oil, Vanillin, Hydrolyzed Quinoa, Taraxacum Officinale (Dandelion) Leaf Extract, Melissa Officinalis Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Coconut Acid, Sodium Isethionate, Sodium Benzoate, Benzyl Alcohol, Citronellolᵻ, Limoneneᵻ, Linaloolᵻ *Certified Organic ᵻ.A Natural Component of Essential Oils 100% Natural Fragrance