Inika Organic Organic Serum Foundation Purpose

A 100% natural and certified organic serum foundation with peachy undertones for medium to dark-medium skin tones, which combines skincare and make-up to visibly even out the complexion without a mask-like effect.

Give your skin a natural, even complexion with the INIKA Organic Serum Foundation Bold. This innovative serum foundation combines buildable coverage with organic skincare, whilst the lightweight formula blends seamlessly with the skin for a satin-like finish that feels like a second skin.

As the world’s first 100% natural, certified organic serum foundation, this vegan foundation offers long-lasting, smudge-proof coverage and intensive skincare in a single product.

Key benefits

• Medium to dark-medium shade with peach undertones
• Medium to full buildable coverage, without a ‘mask-like effect’
• Satin-like finish with a natural result
• Long-lasting and smudge-proof formula
• Enriched with ceramide and organic baobab seed oil
• Dermatologically approved for sensitive skin
• Vegan certified and ACO COSMOS Organic Certified

Who is this serum foundation suitable for?

• Medium to dark-medium skin with cool or neutral undertones
• Normal skin
• Dry skin
• Combination skin
• Sensitive skin
• For skin aged 35+
• Anyone who wants to combine make-up and skincare
• Anyone looking for a natural, even complexion with long-lasting coverage

Results

• A smoother and more even complexion immediately after application
• A natural, satin-like finish without a ‘mask effect’
• Medium to full coverage that is easy to build up
• Comfortably hydrated skin that feels nourished all day long

What makes INIKA Organic Serum Foundation unique?

This innovative serum foundation combines high-quality mineral pigments with nourishing organic oils and skin-supporting ingredients. The formula blends effortlessly into the skin, creating a natural complexion without feeling heavy or cakey.

The nourishing serum is enriched with ceramide and organic baobab seed oil, sourced from the famous ‘Tree of Life’. These powerful ingredients support the skin’s protective barrier, help keep the skin supple and contribute to a fresh, radiant complexion.

In addition, the formula provides the skin with hydrating, nourishing and antioxidant-rich ingredients whilst offering long-lasting, buildable coverage.

Clinically proven results

• Reduction in the length of wrinkles by up to 48%
• Reduction in the depth of wrinkles by up to 26%
• Reduction in the width of wrinkles by up to 39%
• Increase in skin hydration by up to 31%
• Increase in skin elasticity by up to 29%

Customer reviews

• 97% agreed that the product does not cause irritation or spots
• 93% confirmed that the product does not transfer
• 93% stated that redness, blemishes and an uneven complexion are camouflaged
• 87% saw visibly improved pores and skin imperfections

Active ingredients

Ceramide NP

Supports the skin’s natural barrier and helps keep the skin comfortable and hydrated.

Organic Baobab Seed Oil

Sourced from the famous ‘Tree of Life’. Helps nourish the skin and supports a supple, radiant complexion.

Organic Jojoba Oil

Nourishes the skin and helps minimise moisture loss without feeling heavy.

Organic Macadamia Seed Oil

Intensely nourishes the skin and helps create a soft, smooth skin texture.

Organic Sweet Almond Oil

Rich in nourishing fatty acids that leave the skin feeling supple and comfortable.

Vitamin E

An antioxidant that helps protect the skin against external influences.

Sustainability

The INIKA Organic Serum Foundation is packaged in sustainable packaging made from recycled PCR (Post-Consumer Recycled) plastic.

As the world’s first plastic-neutral make-up brand, INIKA Organic is actively committed to reducing its environmental impact.

• 90% of the brand’s new packaging is made from sustainable and reused materials
• 84% reduction in the use of new plastic, from 8.1 tonnes to 1.3 tonnes per year
• Unavoidable plastic is collected via partner CLEANHUB
• This prevents more than 5 tonnes of plastic from ending up in the environment and the oceans every year

How to use

Always shake the foundation well before use to ensure the ingredients are evenly distributed.

1. Prepare your skin with your INIKA Organic skincare routine and your favourite primer.
2. Shake the bottle thoroughly.
3. Apply a few drops directly to the face or to the INIKA Foundation Brush.
4. Blend the foundation in using small circular movements or gentle strokes.
5. Apply extra drops to areas where more coverage is required.
6. Set the area around the eyes and mouth with INIKA Organic Mineral Setting Powder to help minimise creasing.

Tips

• A patch test is recommended.
• Blend with an oil-based serum for extra nourishment.
• Blend with a moisturiser for a lighter coverage.
• Blend with your favourite primer for a personalised finish.

Ingredients (INCI)

Prunus Amygdalus Dulcis (sweet almond) oil*, Dicaprylyl ether, Simmondsia Chinensis (jojoba) seed oil*, Macadamia Integrifolia seed oil*, Undecane, Tridecane, Mica, Silica, Kaolin, Adansonia Digitata (baobab) seed oil*, Ceramide NP, Helianthus Annuus (sunflower) seed oil, Tocopherol (vitamin E), Citrus Aurantium (orange) peel oil, lysine, hydrogenated castor oil, sodium lauroyl glutamate, aluminium hydroxide, magnesium chloride, limonene. May contain (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).

*Sourced from organic farming. 100% natural origin.

FAQ

Which skin tones is the Bold shade suitable for?

Bold has been developed for fair skin with a yellow undertone.

Is this foundation suitable for sensitive skin?

Yes, the formula is dermatologically approved for sensitive skin.

How much coverage does this serum foundation provide?

The coverage is buildable from medium to full, allowing you to determine the desired intensity yourself.

Does the foundation transfer onto clothing?

93% of users reported that the product does not transfer whilst being worn.

What finish does this foundation have?

The formula provides a natural, satin-like finish that makes the skin glow without looking shiny.

Is the INIKA Organic Serum Foundation vegan?

Yes, this foundation is certified vegan and ACO COSMOS Organic Certified.

What is the difference between a serum foundation and a regular foundation?

A serum foundation combines make-up with skincare ingredients such as ceramides, organic baobab oil and nourishing plant-based oils, so that the skin receives daily care as well as coverage.