100% Natural Clean Beauty – do you choose wisely?

Clean beauty – but truly natural

Clean beauty is a term that is popping up more and more often in the world of cosmetics. It sounds like a safe, conscious choice. But in reality, it is often a marketing label for products that are free of certain substances but still contain synthetic ingredients.

For us, clean beauty means something else: 100% natural, organic and transparent. No hidden synthetics, no vague claims – just pure care that is good for you and nature.

The 5 best reasons to choose 100% natural clean beauty

1. Your skin recognises natural ingredients

Your skin is a living organ that responds best to naturally occurring substances. Natural ingredients are better absorbed, cause less irritation and support your skin's natural ability to repair itself. Synthetic substances can disrupt or even block this process.

Especially with cosmetic products that you use every day, such as natural facial care and natural make-up, it is important that your skin gets ingredients that it recognises and tolerates – pure, organic and without synthetic additives.

2. No hidden synthetics or “greenwashing”

Many brands use the term “clean” while their products still contain synthetic fragrances, preservatives or silicones. With 100% natural cosmetics, you know exactly what you are getting: transparency, honesty and ingredients you can trust.

3. Better for the environment

Natural cosmetics are biodegradable and are often produced with respect for ecosystems. No microplastics, no polluting production processes. This way, you contribute to a cleaner world – every time you care for your skin.

4. Cruelty-free and often vegan

100% natural brands consciously choose ethical production. That means: no animal testing, no animal ingredients unless clearly stated, and often completely vegan. You can easily select our vegan products using the “Composition” filter.

5. Pure luxury – pure goodness for you and nature

Natural cosmetics are not only good, they also feel good. The textures, scents and effects are often more refined and richer than synthetic alternatives. It is a form of self-care that combines luxury with awareness.

Frequently asked questions about natural clean beauty

What is the difference between clean beauty and natural cosmetics?

Clean beauty is a broad concept and is often used for products that do not contain certain “harmful” substances. Natural cosmetics go further: they contain only ingredients of natural origin.

Are 100% natural cosmetics suitable for sensitive skin?

Yes, precisely because they are free from synthetic fragrances and preservatives, they are often better tolerated by sensitive skin.

How do I know if a product is truly 100% natural?

Check the list of ingredients and quality marks. We only offer products that are completely natural – without synthetic additives.

Are all natural products also vegan?

Not always. All products are cruelty-free. You can easily select our vegan products using the “Composition” filter.