Rue is a Norwegian sustainable couture skincare brand that incorporates wild-harvested, organically grown and 100% plant-based ingredients into its formulations. All products are handmade, animal-friendly and Rue uses no harmful chemicals or preservatives.
Rue's excellent formulas are developed with hand-picked ingredients that show results. The exquisite Rue products leave the skin ultra hydrated, soft to the touch, free of irritation and with a youthful glow.
All products are produced in small quantities and are as fresh as possible. In addition, Rue reduces its C02 footprint by ensuring that over 90% of its ingredients and packaging are sourced from Europe.
Rue's packaging is made of sustainable paper and contains vegetable-based glue and laminate. The dropper caps can be easily disassembled for recycling. The glass bottles are made of white opal glass.